The new plant, having an approximate outlay of Rs. 60 crores, will cater to Indian and foreign markets
Rushil Décor Ltd., a leading interior products manufacturer, plans to establish a new Laminate Sheet manufacturing plant in Gujarat. This plant will manufacture decorative laminates having an aggregate installed capacity of 1.2 million sheets per annum.
The Company believes that this new plant, having an approximate outlay of Rs. 60 crores, will be helpful to cater to Indian and the foreign markets where there is a huge demand for Bigger size (Jumbo-size) laminates.
Rushil Décor manufactures decorative Laminates with a wide range of designs, colours and finishes in three of its manufacturing plants located in Gujarat having aggregate laminate capacity of 34.92 lakh sheets per annum.
The industry is seeing a shift in market share from the unorganised to the organised sector. We seek to capture a greater market share in this environment and it is important to invest in the brand to strengthen the top-ofthe- mind recall consequently we shall continue to invest in our brands,” said Mr Rushil Thakkar, Director, Rushil Decor Ltd.
Currently, the Company has five manufacturing facilities in India out of which three manufacturing units are located in Gujarat and one each in Karnataka and Andhra Pradesh.
Rushil Décor, which markets its products under the flagship brand “VIR”, is engaged in manufacturing Laminated Sheets, MDF boards and PVC Foam boards using facilities strategically located at Gujarat, Karnataka and Andhra Pradesh. The expansion plan illustrates Rushil Décor's long-term vision to boost
indigenous production capacity and operational efficiency, expanding the range of value-added solutions. Over the years, Rushil Décor has made continuous investments in its manufacturing infrastructure to support its product portfolio requirements and customer reach.
Keeping in view the increasing demand of Medium Density Fiber (MDF) board products in the market, Rushil Décor had set up a manufacturing unit in 2021 at Andhra Pradesh (Vishakhapatnam) for manufacturing thin and thick MDF Board. In this manufacturing facility, the Company manufactures MDF products in different sizes and thicknesses, which enables them to enter into a niche segment of the market.
MDF is an engineered product made of wood fibers. Many MDF qualities make it an ideal replacement for wood, plywood and particle boards. To enrich the product portfolio of MDF products, Rushil Décor has introduced value-added products as an extension of its MDF panel products namely MAXPRO, PROPLUS and PRELAM MDF.
Rushil Décor has created a nationwide network of branches and consignments and direct distributors/ dealers across the country for marketing and distribution of Laminated Sheets, MDF boards and PVC Foam boards.