The subdued sentiment among film face manufacturing has come alive by order flow thanks to mounting pressure on builders to complete their project with promised time period. The projects announced between 2009 to 2016 are racing against time to complete their unfinished sites. Them pursued demand in film face category is largely coming from retail customers making their own houses who prefer to use 26-28 kg segment plywood or builders who are completing the formwork for remaining floors with above 30 kg plywood.
The pressure of film face plywood manufacturers eased after the flash demand coming to them from builders during January 2018. The film face stockiest are giving the material to builders by accepting long due payments keeping a hope that some rotation will enable them to extract past dues running in crores. The flush door and door skin laminate demand are also supported by this segment, hence prices in flush door and film face segment has been stable.
The flow of demand in pine frame doors are noticed to be better than poplar framed doors because demand is equally supported from retail customers in UP, Rajasthan and MP. Over last two years the experiments on doors are happening with routing and decorative surfaces that is giving big boost to flush door demand even in smaller cities or budget segments. Dealers in places like Jaipur, Jodhpur, Agra, Bareilly, Jabalpur, Indore, Raipur, Patna, Lucknow, Varanasi, Kota, Ajmer etc report that flush door demand has never seen drop during last two years contrary to trend observed in plywood and laminates. Despite of very weak demand in plywood, doors, the Board category has performed well during last few months reported retailers in these cities during a survey.