The decorative veneer market is witnessing growing demand for dyed veneer, and retailers from different cities confirm the rise of dyed natural veneers. With the increase in offerings and range, as well as slightly reduced affordability in the dyed range, it is gaining acceptance in the upper middle and mid segments. Retail counters believe that "varieties with larger group numbers help them to offer better services," which is why they are finding the Dyed Veneer range more relevant and good looking.
Actually the dyed veneer market has seen expanded presence and demand growth with good availability of the material. The continuous innovation in the offerings with variety of colors and species are helping the market to grow big. To cater to the market, approximately 10 dyed veneers manufacturing plants have been established in different parts of the country. The market has improved as a result of the efforts of manufacturers and traders, the valuable knowledge gained, and the sharing of the benefits of its durability and aesthetic value.
The grey tone is still prevailing in the veneer market. The industry experts say that premium customers’ preferences have shifted towards it. Indian decorative veneer producers say that they have lots of innovation opportunities in dyed veneers. Interior designers and architects love the new innovative colours of natural wood; as a result, its sales have suddenly increased, doubling the dyed demand. The louvers boom has also helped the dyed veneer segment to look different among the lots.
Many India-based veneer producers import dyed ranges from Europe and China, which has eased as freight rates have decreased. On the other hand, several Indian producers also have in-house technology for dyeing veneer. It is to be noted that decorative veneer demand has been consistently growing year on year, although the market is flooded with a variety of surface materials. The growing number of showrooms and retail dominance have also been driving the veneer demand in India.