Today, there is competition everywhere. On an average, any city with a population of 10 lakh has more than 70 active shops of which about 7 shops keep or sell decorative veneers. In metro cities also, the sellers for decorative veneers are less. In the overall scheme of things, there is far less competition in decorative veneer compared to plywood or veneer. Retailing wood veneer soffers fairly decent margin to a retailer along with a boost to the goodwill for the shop in that area. Selling veneer has also become a sensible choice for a retailer with growing purchasing power of the Indian consumer and his willingness to spend for exclusivity.
There cannot be anything more exclusive in a plywood shop than exotic species of wood veneer. In this age of high competition, exclusivity holds the key to margin and growth. Decent margin, goodwill & good clientele are the key advantages behind shop owners opting to promote retailing of natural wood veneers. Although there are equally bigger challenges when it comes to sell wood veneers, right from veneer selection, stocking, pricing, display and shop positioning in the clients of the city. But that is what provides a far bigger advantage to a shop and ultimately lead to profit.