Bravia presented PVC veneers, charcoal and concept selling in the laminate category. The concept selling is different combination of laminates for better presentation of application in kitchen, TV cabinets, interior and others. “We are giving a solution against the people perception regarding laminate as an inferior product. What can be done with it so that it can be a value added product. We are trying to showcase that which can be seen its folder,” said Mr Vivek Agarwal, Director, Bravia Lam. “The target for selling is the architects and interior designers. They also provide such concept for interior purposes. We are trying to bring in their mind that concept presentation can be done with laminate also, not with veneer. If such practices is adopted with laminate they can be able to save 30% against veneer application. It is giving a different prospect to the laminate industry. We are getting very good response of the launching of this concept folder in just three months,” he added.
The newly introduced folder by Bravia contains latest designs and textures in stone and lather which can give feelings to be natural. The speciality of this folder is its latest design options and trendy special colours matching with demands in the market. In this folder there are 200 designs and the company is capable to offer 1000 designs.
Besides, this catalogue they have 250 other designs. By modulating with different finishing they can increase the number of offerings to 1000. The company is targeting retail, architectures and high end customers. Bravia has 22 distributors across the country and with launching this folder they are expecting 30 to 40% growth as they have also received commitment from everywhere that after this folder Bravia is going to be double its sales.