The mobile experience centre to reach out to consumers across North, South and West of India.
Ozone Secutech, a leading brand in the digital safes and locks segment, today took a strategic initiative towards creating awareness about various security solutions available for consumers across domestic and commercial establishments. This initiative aims to sensitize people to move from the hassle of carrying a bunch of keys to the new-age digital locks. These products comprise multiple access modes that give unmatched security with utmost ease.
The initiative will spread over six months and reach out to the masses. Ozone will offer various fun activities and awards to engage the consumers. The vehicle will be travelling to North covering NCR, Uttar Pradesh, Punjab, Rajasthan, and Haryana; South covering Karnataka, Hyderabad, Telangana, Tamil Nadu, and Kerela; and West covering Mumbai, Pune, and Nashik. The flag-off took place at 4 points by Sheraton, New Delhi, with massive participation by dealers and distributors from the city.
Talking about the campaign Mr. Abhishek Aggarwal, President- Strategic Operations, Ozone Group, said, “We are delighted with the overwhelming response and can already feel the impact of this unique activity. The idea was to amplify the familiarity of using digital products in daily lives, and through our thoughtfully crafted range, we know it’s not far behind. For our customers to have a hands-on experience and live the convenience of implementing digital products is all that we look forward to. Through the MUV, this can happen at a good pace and with live demonstrations bringing our creation alive to as many people as it can.
The event witnessed a massive gathering of 80+ channels and media partners. The initiative will garner visibility for the new range of Ozone products and create top-of-themind recall in consumers’ minds.